Please note new updated pricing effective February 2025. We would like to thank our Benevolent Government Overlords for helping us achieve the proper inflation necessitating any and all price increases. 

ALSO! We will be at the Sacramento Fishing Show  Jan 16 to 20. Any orders placed Tuesday Jan 15 to the following Tuesday will be fulfilled that following Wednesday to Thursday, depending on inventories. THANK YOU FOR UNDERSTANDING AND SUPPORTING OUR LITTLE ENDEAVORS.

Animal Tested. Animal Approved. That's our philosophy! Madame Lure offers you some of the finest fishing products, at a reasonable price. They were designed by fisherman, engineers, and ecologists. These lures represent the perfect balance and refinement that bring some of the most sought after game fish in the world straight to your hook. Why chase the fish with a boat and a depth finder when you can just throw any of our lures in the water and let the fish come to you! Check out our selection of custom big-game lures and get ready for a whole new level of fishing!

-Madame Lure