HELLO! Look for new products on the website and at trade shows rolling out through 2027!

Please note new updated pricing effective January 2027. We tried to hold off as long as we could, and are trying to stay competitive with foreign manufacturers while we are still manufactured in the USA!

We would like to thank our Benevolent Government Overlords for helping us achieve the proper inflation necessitating any and all price increases. 

Animal Tested. Animal Approved. That's our philosophy! Madame Lure offers you some of the finest fishing products, at a reasonable price. They were designed by fisherman, engineers, and ecologists. These lures represent the perfect balance and refinement that bring some of the most sought after game fish in the world straight to your hook. Why chase the fish with a boat and a depth finder when you can just throw any of our lures in the water and let the fish come to you! Check out our selection of custom big-game lures and get ready for a whole new level of fishing!

-Madame Lure