Our Founders

Adam Christiansen – Owner/Designer

• Inventor & Founder of New Lure Designs and Manufacturing Process
• Aerospace Engineer
• Expert in Prototyping and CAD
• Private Bass Tournament Champion

Matthew Strang AKA “GP” – Owner

• Marine Ecology and Commercial Aquaculture
• Guiding/Deckhanding Experience in CA, WA & AK
• Studies Trophic Interactions of Marine Fishes, mainly Pacific Rockfishes
• Freelance Artist and Screenwriter

Casey Mulligan – Sales

• Alaska & Florida Fishing Guide
• Owner K-SEA Fishing Ventures
• 100 Ton Masters Captain’s License
• Former Pitcher – St. Louis Cardinals
• Head of Sales and Customer Liaison

Sean Mulligan – Marketing

• Expert on new Lure Design Concepts
• Marketing Analyst and Strategist
• Trusted Advisor for New Design Feasibility
• Head of Testing Tropical & Deep-Sea Lures