The Big Richard

The 7-Inch Big Richard fits Flush with 12, 16 and 24oz Leadheads.

This lure was designed with a very simple purpose: to take a beating. The designers at Madame Lure were tied of throwing swimbaits and having them get tails ripped off and damaged beyond repair after just one fish. So they made the Big Richard.

The Big Richard is a basic swimbait that is beefed up with harder plastic and a thick round tail. It is designed primarily to jig but can also be retrieved or trolled with ease. Most of all, it can handle repeated toothy fish and hold up enough to keep fishing so you aren't caught trying to pin on new baits right when the bite is red hot. This is the Rocky Balboa or swimbaits. It's short. It's stout. It can take a beating. it can set records.